Traditionally, the Architecture, Engineering, and Construction (AEC) firms have relied on reputation, word-of-mouth, and technical expertise to secure projects. However, with increasing competition, digital transformation, and shifting client expectations, branding has become a critical differentiator.
A strong visual identity helps firms stand out, convey professionalism, and establish trust with potential clients. It’s not just about logos and colors—it’s about creating a cohesive narrative through website design, marketing materials, social media presence, and even project presentations.
Firms that embrace branding are better positioned to attract high-value projects, recruit top talent, and maintain a strong market presence.
Operating in such a marketing-averse atmosphere, and with the increasing scope of projects the company have been working on recently, IDRAWPRO made the choice mid-year to catch up with the fast-changing sector in order to be better prepared for emerging challenges.
Having a good experience previously the newly established company turned to the internet and held a contest on 99designs yet again but this time looking for the top-level designers. IDRAWPRO had been categorized by the search engines as a Shop, a Platform or Drafting Services in Brooklyn NY, with such a labeling the team prepared the brief ensuring that its visual identity aligns with its evolving market position and industry aspirations. After considerable internal discussion, the favorite designs were selected, and the results are presented in the following paragraphs. Additionally, the design team helped with other aspects of branding, such as social media and website redesign because strong digital presence is vital for credibility and attracting high-value projects.
Logo
The new and unique IDRAWPRO logo, which resembles a dynamic modern structure, promotes trust, movement, digital design, and a clear path toward new opportunities.
For the construction of the IDRAW brand we created a vertical flow using blocks to create the sensation of movement and to connect a geometric system and digital design.
Artsigma
The logo follows a creative pattern that must be maintain to match the appearance in different digital and print media.
Brand Application
Keeping the original logo’s size and colors allows the brand to be easily recognized and gives it more credibility.
Typography
This is the main typography of the logo used in relevant titles and subjects.
This is the auxiliary typography used in deferent texts. Archia font is used across the digital and print media.
Colors
The primary colors of IDRAWPRO are idrawpro blue, and black.
Website Redesign
The team also revamped the website ensuring that the new design aligns with its new professional identity. A well-designed website is crucial for making a strong first impression, and focusing on realism and professionalism ensures that visitors immediately recognize IDRAWPRO as a serious player in the industry.
The choice of Archia as the primary font is a smart move, as typography plays a key role in reinforcing brand identity. A consistent and modern typeface helps establish visual coherence across all digital media, enhancing recognition and trust.
Social Media
Consistency across social media platforms helps reinforce brand identity and makes IDRAWPRO more recognizable. By using the same branding colors and fonts, the company ensures a cohesive look and feel, which builds trust and professionalism.
Updates
After the new branding was fully implemented, company’s sales jumped by 100% year over year.
November 2022 update. IDRAWPRO logo was changed a bit to closer resemble the company’s website address idrawpro.com by adding “pro” to the original design.
